Turn Your Bills Into Thrills

Advertising Agency: JWT, Sydney, Australia
Creative Director: Ashadi Hopper
Art Director: Steve Iannello
Copywriter: Robert Cartlidge
Designers: Declan Byrnes, Viktor Blank
Published: October 2010
Via: Ads Of The World



Nokia has launched a digitally-led campaign to promote its messaging phone range to the youth market. Created by JWT Sydney, the campaign – Nokia Bill Exchange turn ‘bills into thrills’ – gives Nokia customers the opportunity to convert the money they would spend on a bill into something more desirable. By visiting the Bill Exchange at nokiabillexchange.com, customers can tell Nokia what they’d rather spend their money on. The more obscure and ‘out there’ the idea, the more likely it is to win. The three most creative entries each day are selected and the people’s bill value exchanged for something to the value of $300. Winners also receive a new phone from Nokia’s messaging range. The campaign makes use of Facebook through news feed messaging and allows customers to invite their friends to participate in the bill exchange.

Japan's Tourism Campaign: Powder Dash

The Japan Tourism Agency has gone interactive with an effort to fill their ski slopes this winter. Powder Dash is an online, social game allowing players to experience the true Powder that Japan has to offer. Players race through the course, doing tricks and going through gates – and are able to unlock different boards allowing them to get higher scores and greater distances. Players can also challenge their friends and keep track of who’s leading. The top three players are awarded special boards (red, black or silver chrome) but they have to stay on top of the ladder to keep these special unlocks.



Advertising Agency: McCann Melbourne, Australia
Creative Directors: Nick & Phil, James Cowie
Art Director / Designer: Giles Watson

Unfortunately, Powder Dash is the most creative part of the McCann Melbourne office's "Think Japan" campaign. Their use of parallelism is just a bit overused and unimaginative (I'm sure it will still quite effective enough). They should have taken their own advice to think, think, think!

Facebook Game
Think Japan Campaign