Video game makers needed to target specific audiences to be successful in a time where video games were far from mainstream. These SEGA print ads were featured in a British adult comic Viz. This UK comic book catered to the early gamers of the world with incongruous language, crude toilet humor, black comedy, surreal humor and either sexual or violent storylines. Porn for dorks people (I mean this in the nicest way possible being a self-proclaimed dork myself). The ads would never surface in America, definitely not in today's "Politically Correct" society.