The Greatest Movie Ever Sold

"POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and more »insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.

Ad blitz begins for HBO's 'Game of Thrones'

HBO's big-budget take on one of my favorite books, "A Game of Thrones" by George R.R. Martin, is finally marching across America with an invasion of advertising. Posters began going up this week in cities like New York and HBO has released several trailers for the series, which launches April 17. Check out the preview called "Fear and Blood." The epic visuals and obvious investment behind the show come as a great relief to die-hard fans of Martin, an often-underappreciated author known (accurately) as "America's Tolkien."

via adweek.blogs.com