WTF: Live In A State Of Play

Sony Playstation does it again. They continually provide us with creepy imagery that is completely effective and attention grabbing. This installment of WTF material is a commercial named "Victor", created by the agency Saatchi & Saatchi of Argentina. The ad portrays a typical day in the life of a "man-baby" whom I assume is named Victor. It seamlessly ties in the the responsibilities of an adult with the innocence and curiosity of a toddler. The commercial ends with a giggling "baby" and fades to black with Playstation's tagline: Live in a state of play. This ad provides an effective message and contributes to my WTF series by conveniently transplanting a babies head on a mans body. Enjoy:



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Execuitve Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account director: Joseph Baide
Executive account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: ”Young at heart” by Frank Sinatra
Advertiser´s supervisor : Mark Stanley/Rossana Schach
Via: Ads of the world