Wednesday, October 12, 2011

Kickstarter Surpasses $100 Million in Pledges

Popular crowd funding platform Kickstarter has announced that more than 1 million people have backed at least one project, resulting in more than $100 million dollars in pledges.

Kickstarter allows users to post their projects and find funding for them from the Kickstarter community. Everything from the iPod nano watch to indie films have gotten their start on the crowd funding website.

It took Kickstarter just under two-and-a-half years to reach the 1 million backers milestone, according to a plethora of stats the company published on its blog. Growth has accelerated in recent months — in the last five months alone, Kickstarter has gained 400,000 backers. The company defines a backer as somebody who has put down his or her credit card and pledged money to a project.

Out of those 1 million backers, approximately 16% (166,823 people) have backed more than one project. 66,676 have backed three or more projects, and 23,601 have backed five projects or more.

The result is 1.4 million total pledges on Kickstarter, with 90% of those pledges amounting to $100 or less (615 pledges have been for $5,000 or more). In total, Kickstarter users have pledged a total of $100.7 million. Of that, $84 million of that has gone to successful projects. $2 million is pledged every week on Kickstarter.

Kickstarter-bargraph
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