Thursday, November 11, 2010

Best Buy Hires A New Elf

Best Buy and Crispin Porter + Bogusky have been working hard getting ready for their big holiday push this year. It's the perfect season for brands to bank on animation to give their ad messages the festive punch and familiar flavor of classic holiday specials. Best Buy’s latest gives us a Santa story with a new recruit, a tech-savvy, goateed elf with an iPad under his arm. The idea here is to showcase the fact that Best Buy offers tech support for all those snazzy new gadgets that will be under the tree, even on Christmas day. And like a motivational speaker, the new addition tries to rally the workshop about helping people set up all their new toys. Of course, the enthusiastic good will of the elf crew flips to wide-eyed silence in response, since they’ve just learned they have to work on the holiday. Consumers, however, should appreciate the message, since they will be anxious to get their gifts up and running as soon as possible. And if Kenneth the Blue Elf sounds familiar, it’s because Tom Kenny, a.k.a. SpongeBob Squarepants, provides the voiceover. The Blue Elf will star in subsequent spots.

Chief Creative Officer: Rob Reilly, Andrew Keller, Jeff Benjamin
Creative Director: David Swartz, Steve Babcock
Art Director: Andrew Pautler
Copywriter: Michael Danko
Director of Production: David Rolfe
Production Company: Psyop
Director: David Chantos, Dan Vislocky
Editorial Company: Beast Editorial
Editor: Charlie Lee
Music: Beacon Street Studios
Sound Design Company: Pop Sound
Sound Designer: Zac Fisher

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